This Retail Merchandiser article says the average section in a store gets only 5 or 6 seconds of exposure from the shopper. Five seconds! What can possibly be going on in our mind in these few fleeting seconds? We could and oftentimes do hours and hours of research to see what messages and visuals resonate best, in an attempt to feel secure OUR message will be of the few that is heard within this short window. We can also brush up on our understanding of cognitive biases-- which are basically adaptive- or maladaptive- mental shortcuts we all use to make decisions quickly.
This video shows how supermarkets use research to fight back and keep people in stores longer.
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