What a novel idea, right? I work in advertising, where its easy to get caught up in the day to day of our designs and the belief its going to soar miles above the rest and engage with people on unexplored levels ( okay, maybe a stretch here). The James Dyson Award is a design competition that not only inspires young engineers but also remains true to its problem-solving roots. I think a spoonful of reality soup is always a good treatment for over-active advertising execs (like myself). Here are a few examples from the competition.
http://www.jamesdysonaward.org/Default.aspx
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