Next week, Yahoo! will launch its new $100 million dollar global marketing campaign, "Its Y!ou" right here in the U.S. of A. The campaign's focus will be on the personification of the homepage and its products. WIth Google's shares rising 50% in the last 6 months despite the country's recession, I give the company the best of luck with the new adventure. But... With all this effort to reinvent the brand, it begs the question, "why is the CEO seemingly bringing about bad PR?"
No comments:
Post a Comment