A Win for the Wii

Sports Authority apparently knows fit and knows fun. They also know that its cold, the country isn't exactly "fit", its hard to get to the gym, boring to do the same static workout each day, and motivating to do interactive workouts. And from a shopper insight standpoint, fitness gaming can be quite intimidating for anyone who has not experienced it. So, what are they doing with all this obvious but useful insight? The sporting goods retailer will now be carrying the Nintendo Wii and to get some attention, they are giving away a Wii console each day between Thanksgiving and Christmas. To kick off the promotion, the retailer hosted a large PR event in California with Biggest Loser trainer Julian Michaels. Also, 102 Sports Authority stores will have live demos with personal trainers on site to help customers get acquainted with 2009 fitness. Those interested can visit the promotional website to enter the daily drawing, find a local demo (4 in the Denver area), and gain a sense of reality by seeing the names and location of previous winners. I'd say it's a win for the wii and for the Colorado based retailer. I'll check out a demo and let you know how it goes.

( photo from Shoppingblog.com)