Just as the top lists from this year are rolling in, many industry leaders and also those with opinions and a computer are joining in the 2010 trend conversation. I've seen a number of trend forecasts lately, some are more insightful than others. I have truly enjoyed navigating through the following:
10 Crucial Consumer Trends For 2010 by trendwatching.com
10 Web Trends to Watch in 2010 by Mashable CEO, Pete Cashmore
Big Idea's 2010 by Iconoculture
I believe each of these are worth your valuable time.
All this trend hunting and forecasting reminded me of how culture, and trends within it, are evolving all the time. Depending on the kind of information you are hunting, you can find a variety of lists valuable. Think for a minute about how our culture has shifted over the last 50 years, with the every household now not only having a color TV, but having 3 HDTVs. Think also about how our culture has changed over the last 10 years, with those who were teenagers in the early 00's now have graduated from college and have growing disposable income. Consider how our culture has changed over the last year while under massive economic distress, with shopper behaviors undergoing dramatic shifts. Think lastly about how the iphone and real-time communication has effected and will continue to influence the way we communicate.
So consider which trends are worth your time. What information has the potential to influence your company? Which will inspire you to come up with a new product, service or experience? Not all information is equal.
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