I just finished watching three 2 hour focus groups. Yes, you're correct; that's 6 hours of focus group watching. I'm tired, I can't imagine how the moderator feels. And he has to get rested to do it again tomorrow. Something came to mind early in the first group. How much more could we learn about the world around us if we acted more often like the least intelligent in the room rather than the most? If we'd just spend more time listening, what would we hear? If we asked more questions than we answered, what would we learn? If we followed questions with even more questions, what insights would we uncover?
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