Summit on the Summit

In January 2010, five celebrity activists will leave Hollywood to summit Mt. Kilimanjaro, the world's highest freestanding mountain, to bring attention to the global clean water crisis. Kenna, Jessica Biel, Isabel Lucas, Lupe Fiasco, and Alexandra Cousteau will climb the 19,340' peak alongside photographers, climbing guides, aquavists, and a handful of HP notebooks.

HP is bringing its technology expertise and fully integrated marketing muscle ( TV, online and social media) to the team. HP's latest 'Computer Is Personal Again' commercial features climbers Kenna, Fiasco and Cousteau and the new notebook. A series of boot camp web films were released on Facebook. An interactive website allows readers to learn more, read bios, see the climb routes, and chip in to support the cause. The climbers plan to tweet and share the experience with the masses throughout the 10 day hike. What a great way to use technology to inspire actionism and fully shed light on the billions of people living with empty water glasses.