To support the Canadian launch of the new 2010 Outback sedan, Subaru's creative agency DDB Toronto leveraged a simple insight that people are spending a lot of time indoors. Why you may ask? Thanks to Snuggie, they can now hold the remote, read a book, and answer the phone without getting tangled in an all-annoying blanket. Subaru and Snuggie, leaders in the out/indoors respectively (and both brands made the list of "America's Hottest Brands" by AdAge) have "united" to create this witty and disruptive campaign for fun-loving, outdoor enthusiasts. Despite the fact that the automotive category has been hit extremely hard over the last 18 months, Subaru has managed to pull in positive numbers. I give the brand a hand for not only selling a high quality product( yes, I own a Forrester), but also staying true to who they are and having a little bit of fun while they do it. If you don't agree, maybe you should get out more. ;)
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