After realizing Starbucks had over 5MM fans on Facebook, I also became a fan. Not to get the goods from the brand but to observe how people are interacting with them in the space. I was stumped when I saw that over 10K people had said they liked Starbucks' "Happy Thanksgiving" message. Plus, over a thousand people commented back to the brand. Now, its so surprising to me that this many people wanted to join in the Thanksgiving happiness conversation. I guess when you love a brand enough to friend ( thanks Facebook for making friend a verb) them, you want to feel connected. So, that's what you do. You thank them for being open. You express how "yummy" they are. You let them know you stopped by your local cafe to pick up your favorite treat. You use the opportunity to wish them an early Merry Christmas. And lastly, you use exclamation points because that's what you do in the social media world when you wish to yell. Unless of course you work there. That appears to be a different story.
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