Sourcemap.com is an online social networking site that maps business supply chains ( currently in beta testing). Check out this map of a can of Coca-Cola that illustrates how Hong Kong, Iowa, Columbia and Canada are connected to the Atlanta, Georgia plant. Those companies that have incorporated sustainability into their business models will quickly begin to reap the benefits of this online conversation. The dismal companies who continue to ignore sustainable opportunities in exchange for the status quo run the risk of having the conversation started for them. If the site itself is not incentive enough for these companies the fact that anyone can join in on the discussion should be.
Getting Started with Open Supply Chains from Matthew Hockenberry on Vimeo.
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