Maybe you're one of the million people who have already seen this video from Coke... If not, here it is:
You can get a little background on the "Happiness Machine" in this recent article in today's issue of Fast Company online. The video had over 220,000 views in just 48 hours, and now has over a million. That speaks volumes about the importance for connection and the impact it can have. If this brand-consumer ( or as I like to say people) connection is made in an authentic, uplifting way and is in line with the brand, the idea will catch like wildfire. Or in today's online world, that's over 1MM people, or the city of San Diego, finding time to watch this in less than two weeks.
Many of my readers work ( or should I say live) in the advertising/ branding world; What are you doing to help your brands truly connect with its consumers? And if you say, posting one-way Facebook updates, try again. Think about it honestly and keep this quick lesson in mind as you move forward.
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