Climate Change = People Change

DDB's Fun Theory for Volkswagen (2009) hit a home run by seeing the human side of things. Make something fun and interesting and people will (oftentimes) do it. And when people are actually involved, as opposed to just thinking, they are connected and could even... wait for it.... change. But for how long? I would have loved to see how this space looked once the keys were removed. Did behavior revert to pre-key days, or are more people still taking the once-playful stairs that are now boring stairs? Hmmm. If only we did more longitudinal studies.