Below is a great Ted Talks video about human (economic) behavior. The point Laurie Santos (Yale University) makes can be applied across our culture. We humans have biological limitations. Yes its sad but true; we can't fly, we can't filter oxygen to breathe under water, and we can't think in absolute terms very well. Some of these limitations are presumably millions of years old, making them quite ingrained and more importantly, difficult to overcome on our own. What does this mean? Innovation. Because, only when we start to recognize and acknowledge our limitations, can we start using technology, design and the world around us to overcome them...
